EROXON | RECLAIMING PERFORMANCE:
KSA MARKET ENTRY
EROXON | RECLAIMING PERFORMANCE:
KSA MARKET ENTRY
A 6-month growth strategy transitioning sexual wellness from a clinical taboo to a discreet, lifestyle-driven solution
A 6-month growth strategy transitioning sexual wellness from a clinical taboo to a discreet, lifestyle-driven solution
Year :
2025
Industry :
Medical
Client :
cigalah healthcare company
THE PROBLEM: BREAKING THE PILL MONOPOLY
THE PROBLEM: BREAKING THE PILL MONOPOLY
The Saudi male sexual wellness market was traditionally dominated by oral medication (pills). The challenge for Eroxon was multi-dimensional:
Shifting Consumer Perception: Convincing users to switch from established pills to a "Topical Gel" by building trust in its 10-minute rapid action.
Content Sensitivity: Saudi Arabia’s strict regulations prohibit explicit sexual imagery, requiring a "Sophisticated, Medical, and Empowering" tone.
The Saudi male sexual wellness market was traditionally dominated by oral medication (pills). The challenge for Eroxon was multi-dimensional:
Shifting Consumer Perception: Convincing users to switch from established pills to a "Topical Gel" by building trust in its 10-minute rapid action.
Content Sensitivity: Saudi Arabia’s strict regulations prohibit explicit sexual imagery, requiring a "Sophisticated, Medical, and Empowering" tone.
THE STRATEGY:
THE STRATEGY:
Stage 1: AWARENESS
Before discussing the product, we addressed the psychological barrier. We launched an educational campaign focusing on the causes and symptoms of ED to reassure the audience that "they are not alone.
Before discussing the product, we addressed the psychological barrier. We launched an educational campaign focusing on the causes and symptoms of ED to reassure the audience that "they are not alone.
Stage 3: PRODUCT REVEAL & THE 10-MINUTE USP
Stage 3: PRODUCT REVEAL & THE 10-MINUTE USP
We introduced Eroxon as the first-of-its-kind topical gel in KSA,a natural, fast-acting alternative to traditional pills.
To establish the Unique Selling Proposition (USP): Readiness in just 10 minutes.
we focused on medical safety and inclusivity. We highlighted that Eroxon is a "Safe Choice" for high-risk groups.
We introduced Eroxon as the first-of-its-kind topical gel in KSA,a natural, fast-acting alternative to traditional pills.
To establish the Unique Selling Proposition (USP): Readiness in just 10 minutes.
we focused on medical safety and inclusivity. We highlighted that Eroxon is a "Safe Choice" for high-risk groups.
Stage 4: LIFESTYLE & PARTNER SUPPORT (The Emotional Bond)
Stage 4: LIFESTYLE & PARTNER SUPPORT (The Emotional Bond)
We expanded the narrative to include the Woman’s Role. In the Saudi context, women are often the silent supporters and decision-influencers in family health.
Objective: To engage women as partners in the "Confidence Journey."
We expanded the narrative to include the Woman’s Role. In the Saudi context, women are often the silent supporters and decision-influencers in family health.
Objective: To engage women as partners in the "Confidence Journey."
Stage 5: CONVERSION (The Final Sales Push)
Stage 5: CONVERSION (The Final Sales Push)
We leveraged UGC (User-Generated Content) and "Expert Talks" from doctors and pharmacists to provide social proof and explain the Mechanism of Action.SUMMARY & DELIVERABLES
We leveraged UGC (User-Generated Content) and "Expert Talks" from doctors and pharmacists to provide social proof and explain the Mechanism of Action.SUMMARY & DELIVERABLES
Seasonal Integration (Ramadan to Eid):
Ramadan Phase:
Focused on "General Wellness Advice" to build organic reach and trust.
Eid Phase (The Sales Push):
Transitioned into a high-energy campaign. We tied the product to the "Eid Readiness" concept: "Your Thobe completes your look, but your strength completes your presence."
Transitioned into a high-energy campaign. We tied the product to the "Eid Readiness" concept: "Your Thobe completes your look, but your strength completes your presence."
Core Growth Metrics
Core Growth Metrics
Transforming a zero-footprint brand into a market contender
0K
0K
CLICKS
0K
0K
CLICKS
0K
0K
Total messages
0K
0K
Total messages
0M
0M
Unique Reach
0M
0M
Unique Reach
0M
0M
VIDEO VIEWS
0M
0M
VIDEO VIEWS
0M
0M
Total Impressions
0M
0M
Total Impressions
0M
0M
Total Engagements
0M
0M
Total Engagements
Budget Optimization & Channel Mix
Budget Optimization & Channel Mix
Meta (Instagram & Facebook): Primary driver for high-quality engagement and visual storytelling.
TikTok: Leveraged for rapid awareness and "Doctor-led" educational Reels to bypass content flagging.
Conversion Focus: Managed the transition from Awareness (Reach) to Trust (UGC & Medical Validation) to stabilize the sales funnel.
THE CHALLENGE: THE AD-TECH CRISIS (Snapchat & TikTok)
THE CHALLENGE: THE AD-TECH CRISIS (Snapchat & TikTok)
The Snapchat Pivot: After paid ads were rejected, I negotiated with Snapchat support and pivoted the strategy to a High-Impact Organic Presence. I utilized Stories to build a discreet, safe, and private community for men away from ad-tracking
The TikTok Breakthrough: Faced with account limitations, I coordinated directly with TikTok’s support team, providing all necessary Government Certifications and Medical Licenses. This successfully unlocked the account for full-scale awareness campaigns, reaching millions legally and professionally.
The Snapchat Pivot: After paid ads were rejected, I negotiated with Snapchat support and pivoted the strategy to a High-Impact Organic Presence. I utilized Stories to build a discreet, safe, and private community for men away from ad-tracking
The TikTok Breakthrough: Faced with account limitations, I coordinated directly with TikTok’s support team, providing all necessary Government Certifications and Medical Licenses. This successfully unlocked the account for full-scale awareness campaigns, reaching millions legally and professionally.
EROXON | RECLAIMING PERFORMANCE:
KSA MARKET ENTRY
EROXON | RECLAIMING PERFORMANCE:
KSA MARKET ENTRY
A 6-month growth strategy transitioning sexual wellness from a clinical taboo to a discreet, lifestyle-driven solution
A 6-month growth strategy transitioning sexual wellness from a clinical taboo to a discreet, lifestyle-driven solution
Year :
2025
Industry :
Medical
Client :
cigalah healthcare company
THE PROBLEM: BREAKING THE PILL MONOPOLY
THE PROBLEM: BREAKING THE PILL MONOPOLY
The Saudi male sexual wellness market was traditionally dominated by oral medication (pills). The challenge for Eroxon was multi-dimensional:
Shifting Consumer Perception: Convincing users to switch from established pills to a "Topical Gel" by building trust in its 10-minute rapid action.
Content Sensitivity: Saudi Arabia’s strict regulations prohibit explicit sexual imagery, requiring a "Sophisticated, Medical, and Empowering" tone.
The Saudi male sexual wellness market was traditionally dominated by oral medication (pills). The challenge for Eroxon was multi-dimensional:
Shifting Consumer Perception: Convincing users to switch from established pills to a "Topical Gel" by building trust in its 10-minute rapid action.
Content Sensitivity: Saudi Arabia’s strict regulations prohibit explicit sexual imagery, requiring a "Sophisticated, Medical, and Empowering" tone.
THE STRATEGY:
THE STRATEGY:
Stage 1: AWARENESS
Before discussing the product, we addressed the psychological barrier. We launched an educational campaign focusing on the causes and symptoms of ED to reassure the audience that "they are not alone.
Before discussing the product, we addressed the psychological barrier. We launched an educational campaign focusing on the causes and symptoms of ED to reassure the audience that "they are not alone.
Stage 3: PRODUCT REVEAL & THE 10-MINUTE USP
Stage 3: PRODUCT REVEAL & THE 10-MINUTE USP
We introduced Eroxon as the first-of-its-kind topical gel in KSA,a natural, fast-acting alternative to traditional pills.
To establish the Unique Selling Proposition (USP): Readiness in just 10 minutes.
we focused on medical safety and inclusivity. We highlighted that Eroxon is a "Safe Choice" for high-risk groups.
We introduced Eroxon as the first-of-its-kind topical gel in KSA,a natural, fast-acting alternative to traditional pills.
To establish the Unique Selling Proposition (USP): Readiness in just 10 minutes.
we focused on medical safety and inclusivity. We highlighted that Eroxon is a "Safe Choice" for high-risk groups.
Stage 4: LIFESTYLE & PARTNER SUPPORT (The Emotional Bond)
Stage 4: LIFESTYLE & PARTNER SUPPORT (The Emotional Bond)
We expanded the narrative to include the Woman’s Role. In the Saudi context, women are often the silent supporters and decision-influencers in family health.
Objective: To engage women as partners in the "Confidence Journey."
We expanded the narrative to include the Woman’s Role. In the Saudi context, women are often the silent supporters and decision-influencers in family health.
Objective: To engage women as partners in the "Confidence Journey."
Stage 5: CONVERSION (The Final Sales Push)
Stage 5: CONVERSION (The Final Sales Push)
We leveraged UGC (User-Generated Content) and "Expert Talks" from doctors and pharmacists to provide social proof and explain the Mechanism of Action.SUMMARY & DELIVERABLES
We leveraged UGC (User-Generated Content) and "Expert Talks" from doctors and pharmacists to provide social proof and explain the Mechanism of Action.SUMMARY & DELIVERABLES
Seasonal Integration (Ramadan to Eid):
Ramadan Phase:
Focused on "General Wellness Advice" to build organic reach and trust.
Eid Phase (The Sales Push):
Transitioned into a high-energy campaign. We tied the product to the "Eid Readiness" concept: "Your Thobe completes your look, but your strength completes your presence."
Transitioned into a high-energy campaign. We tied the product to the "Eid Readiness" concept: "Your Thobe completes your look, but your strength completes your presence."
Core Growth Metrics
Core Growth Metrics
Transforming a zero-footprint brand into a market contender
0K
0K
CLICKS
0K
0K
CLICKS
0K
0K
Total messages
0K
0K
Total messages
0M
0M
Unique Reach
0M
0M
Unique Reach
0M
0M
VIDEO VIEWS
0M
0M
VIDEO VIEWS
0M
0M
Total Impressions
0M
0M
Total Impressions
0M
0M
Total Engagements
0M
0M
Total Engagements
Budget Optimization & Channel Mix
Budget Optimization & Channel Mix
Meta (Instagram & Facebook): Primary driver for high-quality engagement and visual storytelling.
TikTok: Leveraged for rapid awareness and "Doctor-led" educational Reels to bypass content flagging.
Conversion Focus: Managed the transition from Awareness (Reach) to Trust (UGC & Medical Validation) to stabilize the sales funnel.
THE CHALLENGE: THE AD-TECH CRISIS (Snapchat & TikTok)
THE CHALLENGE: THE AD-TECH CRISIS (Snapchat & TikTok)
The Snapchat Pivot: After paid ads were rejected, I negotiated with Snapchat support and pivoted the strategy to a High-Impact Organic Presence. I utilized Stories to build a discreet, safe, and private community for men away from ad-tracking
The TikTok Breakthrough: Faced with account limitations, I coordinated directly with TikTok’s support team, providing all necessary Government Certifications and Medical Licenses. This successfully unlocked the account for full-scale awareness campaigns, reaching millions legally and professionally.
The Snapchat Pivot: After paid ads were rejected, I negotiated with Snapchat support and pivoted the strategy to a High-Impact Organic Presence. I utilized Stories to build a discreet, safe, and private community for men away from ad-tracking
The TikTok Breakthrough: Faced with account limitations, I coordinated directly with TikTok’s support team, providing all necessary Government Certifications and Medical Licenses. This successfully unlocked the account for full-scale awareness campaigns, reaching millions legally and professionally.
EROXON | RECLAIMING PERFORMANCE:
KSA MARKET ENTRY
EROXON | RECLAIMING PERFORMANCE:
KSA MARKET ENTRY
A 6-month growth strategy transitioning sexual wellness from a clinical taboo to a discreet, lifestyle-driven solution
A 6-month growth strategy transitioning sexual wellness from a clinical taboo to a discreet, lifestyle-driven solution
Year :
2025
Industry :
Medical
Client :
cigalah healthcare company
THE PROBLEM: BREAKING THE PILL MONOPOLY
THE PROBLEM: BREAKING THE PILL MONOPOLY
The Saudi male sexual wellness market was traditionally dominated by oral medication (pills). The challenge for Eroxon was multi-dimensional:
Shifting Consumer Perception: Convincing users to switch from established pills to a "Topical Gel" by building trust in its 10-minute rapid action.
Content Sensitivity: Saudi Arabia’s strict regulations prohibit explicit sexual imagery, requiring a "Sophisticated, Medical, and Empowering" tone.
The Saudi male sexual wellness market was traditionally dominated by oral medication (pills). The challenge for Eroxon was multi-dimensional:
Shifting Consumer Perception: Convincing users to switch from established pills to a "Topical Gel" by building trust in its 10-minute rapid action.
Content Sensitivity: Saudi Arabia’s strict regulations prohibit explicit sexual imagery, requiring a "Sophisticated, Medical, and Empowering" tone.
THE STRATEGY:
THE STRATEGY:
Stage 1: AWARENESS
Before discussing the product, we addressed the psychological barrier. We launched an educational campaign focusing on the causes and symptoms of ED to reassure the audience that "they are not alone.
Before discussing the product, we addressed the psychological barrier. We launched an educational campaign focusing on the causes and symptoms of ED to reassure the audience that "they are not alone.
Stage 3: PRODUCT REVEAL & THE 10-MINUTE USP
Stage 3: PRODUCT REVEAL & THE 10-MINUTE USP
We introduced Eroxon as the first-of-its-kind topical gel in KSA,a natural, fast-acting alternative to traditional pills.
To establish the Unique Selling Proposition (USP): Readiness in just 10 minutes.
we focused on medical safety and inclusivity. We highlighted that Eroxon is a "Safe Choice" for high-risk groups.
We introduced Eroxon as the first-of-its-kind topical gel in KSA,a natural, fast-acting alternative to traditional pills.
To establish the Unique Selling Proposition (USP): Readiness in just 10 minutes.
we focused on medical safety and inclusivity. We highlighted that Eroxon is a "Safe Choice" for high-risk groups.
Stage 4: LIFESTYLE & PARTNER SUPPORT (The Emotional Bond)
Stage 4: LIFESTYLE & PARTNER SUPPORT (The Emotional Bond)
We expanded the narrative to include the Woman’s Role. In the Saudi context, women are often the silent supporters and decision-influencers in family health.
Objective: To engage women as partners in the "Confidence Journey."
We expanded the narrative to include the Woman’s Role. In the Saudi context, women are often the silent supporters and decision-influencers in family health.
Objective: To engage women as partners in the "Confidence Journey."
Stage 5: CONVERSION (The Final Sales Push)
Stage 5: CONVERSION (The Final Sales Push)
We leveraged UGC (User-Generated Content) and "Expert Talks" from doctors and pharmacists to provide social proof and explain the Mechanism of Action.SUMMARY & DELIVERABLES
We leveraged UGC (User-Generated Content) and "Expert Talks" from doctors and pharmacists to provide social proof and explain the Mechanism of Action.SUMMARY & DELIVERABLES
Seasonal Integration (Ramadan to Eid):
Ramadan Phase:
Focused on "General Wellness Advice" to build organic reach and trust.
Eid Phase (The Sales Push):
Transitioned into a high-energy campaign. We tied the product to the "Eid Readiness" concept: "Your Thobe completes your look, but your strength completes your presence."
Transitioned into a high-energy campaign. We tied the product to the "Eid Readiness" concept: "Your Thobe completes your look, but your strength completes your presence."
Core Growth Metrics
Core Growth Metrics
Transforming a zero-footprint brand into a market contender
0K
0K
CLICKS
0K
0K
CLICKS
0K
0K
Total messages
0K
0K
Total messages
0M
0M
Unique Reach
0M
0M
Unique Reach
0M
0M
VIDEO VIEWS
0M
0M
VIDEO VIEWS
0M
0M
Total Impressions
0M
0M
Total Impressions
0M
0M
Total Engagements
0M
0M
Total Engagements
Budget Optimization & Channel Mix
Budget Optimization & Channel Mix
Meta (Instagram & Facebook): Primary driver for high-quality engagement and visual storytelling.
TikTok: Leveraged for rapid awareness and "Doctor-led" educational Reels to bypass content flagging.
Conversion Focus: Managed the transition from Awareness (Reach) to Trust (UGC & Medical Validation) to stabilize the sales funnel.
THE CHALLENGE: THE AD-TECH CRISIS (Snapchat & TikTok)
THE CHALLENGE: THE AD-TECH CRISIS (Snapchat & TikTok)
The Snapchat Pivot: After paid ads were rejected, I negotiated with Snapchat support and pivoted the strategy to a High-Impact Organic Presence. I utilized Stories to build a discreet, safe, and private community for men away from ad-tracking
The TikTok Breakthrough: Faced with account limitations, I coordinated directly with TikTok’s support team, providing all necessary Government Certifications and Medical Licenses. This successfully unlocked the account for full-scale awareness campaigns, reaching millions legally and professionally.
The Snapchat Pivot: After paid ads were rejected, I negotiated with Snapchat support and pivoted the strategy to a High-Impact Organic Presence. I utilized Stories to build a discreet, safe, and private community for men away from ad-tracking
The TikTok Breakthrough: Faced with account limitations, I coordinated directly with TikTok’s support team, providing all necessary Government Certifications and Medical Licenses. This successfully unlocked the account for full-scale awareness campaigns, reaching millions legally and professionally.